Turning Digital Marketing Into Measurable Business Growth.

I help businesses build stronger digital presence, attract qualified prospects, improve customer acquisition, and create systems that turn marketing activity into measurable business results.

Work With Me View My Results
Stella Moi

Results That Speak

22K
Followers Grown
0 to 22,000 in 5 months
KES 76
Cost Per Result
Reduced from KES 540
674+
Leads Generated
in one month
6.5M+
Campaign Reach
Across 20+ campaigns

Strategy. Execution. Growth.

I am a Digital Marketing & Growth Specialist with experience across digital marketing, paid advertising, lead generation, social media, Zoho CRM, sales operations, and business development.

What Makes Me Different?
Marketing Lead Gen CRM Follow-Up Conversion Growth

Commercial Perspective

Marketing connected to customer acquisition and revenue. I understand the full funnel from visibility to conversion.

Data-Driven Strategy + Execution

How I Approach Growth

01UnderstandThe business & market position
02IdentifyOpportunities & gaps
03Build StrategyAudience, channels, KPIs
04ExecuteCampaigns & systems
05MeasureTrack meaningful metrics
06OptimizeImprove what works
07GrowScale sustainably

How I Can Help Your Business

Digital Marketing

Strategy, planning, audits, campaigns and performance optimization.

Paid Advertising

Meta Ads, Google Ads and TikTok Ads. Full campaign management.

Lead Generation

Lead acquisition, qualification and conversion support.

Social Media

Strategy, content planning and performance.

Zoho CRM

Administration, customization and process optimization.

Digital Audits

Identify gaps, opportunities and growth priorities.

More Than Marketing. I Help Businesses Build Systems That Convert.

Advertising Lead Gen Zoho CRM Pipeline Follow-Up Conversion

Zoho CRM Expertise

Administration Customization Lead Management Pipeline Management Data Cleaning Sales Reporting Team Monitoring Process Optimization

My Growth Framework

01 Audit – Understand the current position. I assess your digital presence, advertising, CRM, and sales processes to identify gaps and opportunities.
02 Strategy – Define audience, channels and KPIs. I build a tailored plan that aligns with your business goals and resources.
03 Execution – Implement campaigns and systems. I manage the hands-on work, from ads and content to CRM setup and lead generation.
04 Measurement – Track meaningful performance. I use data to monitor what's working, from campaign metrics to pipeline progression.
05 Optimization – Improve what works. I continuously test, refine, and adjust to increase efficiency and results.
06 Growth – Build scalable systems. The goal is sustainable growth through repeatable processes that convert visibility into revenue.

Real Work. Measurable Results.

Paid Advertising Efficiency

Challenge: High campaign costs with low efficiency. Approach: Restructured targeting, creative testing, and bid optimization. Result: Cost per result reduced from KES 540 to KES 76.

Lead Generation

Challenge: Low lead volume. Approach: Ran multi-channel campaigns with refined audiences. Result: 674+ leads in one month with 6.5M+ reach.

CRM & Pipeline Optimization

Challenge: Disorganized lead data and poor pipeline visibility. Approach: Cleaned 4,000+ records, categorized leads, removed duplicates. Result: Improved pipeline visibility and follow-up.

Professional Experience

Baraka Prime Properties

BARAKA PRIME PROPERTIES

Dec 2025 — Present

Digital Marketing Manager

←Real Estate Consultant
←Assistant Digital Marketing Manager
●Digital Marketing Manager
Digital StrategyPaid AdvertisingLead Generation Zoho CRMCRM CustomizationSales Operations ReportingSocial Media

Result Screenshots

Lead generation campaign results
Campaign reach 6.5M
Zoho CRM data cleaning
Social media follower growth 22K
Google Ads conversion optimisation
TikTok Ads performance
Analytics conversion funnel
CRM pipeline visibility
Client reporting dashboard

Tools & Platforms

Advertising

Full-funnel advertising across major platforms.

CRM

Administration, customization, and process optimization.

Analytics

Data-driven insights for better decisions.

Social Media

Strategy, content, and community management.

Productivity

Planning, scheduling, and workflow management.

Why Work With Me?

Commercial Perspective

Marketing connected to customer acquisition and revenue.

Technical Capability

Marketing combined with CRM and technology.

Data-Driven

Decisions based on campaign and CRM data.

End-to-End Thinking

From audience to conversion.

Strategy + Execution

Ideas turned into measurable action.

Certifications

Aleph Digital Ad Expert

Score: 84.53%

Certified expert in digital advertising, covering Meta, Google, and programmatic platforms.

GAIC

Grade: A+

Advanced certification in digital marketing and analytics, with a focus on data-driven strategy.

Digital Marketing Should Do More Than Create Visibility.

It Should Create Opportunities. Relationships. And Measurable Business Growth.

Visibility Engagement Leads CRM Follow-Up Conversion Growth

Let's Build Growth That Can Be Measured.

Whether you need stronger digital presence, qualified leads, better advertising performance, improved CRM processes or a clear growth strategy, I provide practical solutions designed around measurable business objectives.

Digital Presence

Build a strong, consistent brand across all digital channels.

Qualified Leads

Attract prospects that fit your ideal customer profile.

Advertising Performance

Optimize campaigns for efficiency and better ROI.

CRM Processes

Streamline lead management and follow-up for higher conversion.

Growth Strategy

A clear, actionable plan tailored to your business goals.

Systems & Optimization

Create repeatable processes that scale with your business.

Let's Work Together

Get in Touch

I'm ready to help you build measurable growth.

Email stellamoi254@gmail.com Phone +254 702 991 279 LinkedIn linkedin.com/in/stella-moi Location Nairobi, Kenya